|
Advertising and integrated brand promotion |
Chris T Allen
Richard J Semenik |
659.1/O G U |
2009 |
|
Campaigning for hearts and minds : how emotional appeals in political ads work |
Ted Brader |
324.73/B R A |
2006 |
|
Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator |
George Lois |
659.1/L O I |
2012 |
|
Deception detection : an educator s guide to the art of insight |
Jeffrey Schrank |
659.107/S C H |
1975 |
|
Subliminal seduction : ad media s manipulation of a not so innocent America |
Wilson Bryan Key |
659.10973/K E Y |
1973 |
|
Essentials of media planning : a marketing viewpoint |
Arnold Barban
Steven M Cristol
Frank J Kopec |
659.111/B A R |
1993 |
|
Advertising; its role in modern marketing |
Watson Dunn
Arnold Barban |
659.1/D U N |
1978 |
|
The radio and television commercial |
Albert Book
Norman D Cary |
659.140973/ B O O |
1978 |
|
Kleppner's Advertising Procedure |
W. Ronald Lane
Karen Whitehill King
J. Thomas Russell |
659.1 / L A N |
2008 |
